I haven’t taken part in the designer H&M collaboration craze for few years now.
This is the brief history:
Karl Lagerfeld – I lived in Amsterdam and went to check it out, the Dutch didn’t think much of designer collaborations back then so I could just pick anything in my size, I think I bought one dress which ended up on ebay few years later.
Stella McCartney – my first year in London, queuing with two best friends in Covent Garden from very early morning hours, lots of coffee runs and new friend made. Total chaos when the door opened, buying frenzy, everyone was on a massive shopping high. At some point I held a dress when a girl’s hair got tangled into the hanger, for a second I considered freeing the girl who had no idea what was attached to her head but I quickly decided that would be a waste of time and continued shopping. In a normal situation it would never happen! Anyway, I left with few items, 2 old friends and 1 new friend and went to a nearby coffee shop to try things on and calm down. The next day I returned half of the items.
Roberto Cavalli – not interested
Victor&Rolf – I just started new job so could not attend the opening, I sent a friend who bought me a gorgeous coat I am actually wearing today. I did pop in during my lunch break and managed to buy a beautiful dress which I still wear. Up to date it was the best collaboration for me.
Comme des Garcons – not my cup of tea, missed the whole thing.
And now Sonia Rykiel, I love the woman, Sonia by Sonia Rykiel is one of my favorite brands. I forgot about the underwear collection and didn’t rush to check out the clothes but when I finally made it there last week I got exactly what I was planning to buy – fabulous chunky pink and yellow bangles.